Today, Vermont Green Football Club announced Yerba Madre—formerly known as Guayakí Yerba Mate, a pioneer in organic beverages and regenerative business—as its title partner ahead of the 2025 season. The multi-year partnership includes Yerba Madre’s logo prominently displayed on the front of Vermont Green FC’s home match jerseys and marks a bold step forward in redefining how brand and team collaborations can stand for cultural regeneration, climate action, and community connection.
“We’re incredibly energized and honored to welcome Yerba Madre as our title partner,” said Sam Glickman, Vermont Green FC Co-Founder. “Yerba Madre has become a part of the fabric of our club, from players preparing for matches to fans enjoying a cold can in the stands. Now, we’re thrilled to evolve our partnership, especially around our shared goals of sustainability and environmental stewardship.”
Rooted in South American football culture, yerba mate has long been a pre-match ritual—shared among players for focus, energy, and connection. Since 2022, Yerba Madre has supplied Vermont Green FC with yerba mate, helping carry that tradition into American soccer with purpose. What began in the locker room as loose-leaf circles among players has grown into a matchday ritual embraced by fans as well—many reaching for Yerba Madre’s ready-to-drink cans, packaged in recycled aluminum to support circular, low-impact systems.
“This partnership is a powerful statement about what sport can stand for, said Emily Kortlang, Chief Marketing Officer, Yerba Madre. “Vermont Green lives its values on and off the pitch, and at Yerba Madre, we’re proud to stand with them. Together, we’re showing that yerba mate isn’t just fueling players—it’s fueling a movement rooted in shaping the future of football culture in America.”
Yerba Madre operates under its signature Market Driven Regeneration™ model, which applies the principles of regenerative agriculture to its entire supply web—ensuring that every step, from cultivation to distribution, leaves ecosystems and communities stronger than before. A certified B Corp, Yerba Madre actively invests in shade-grown yerba mate, biodiversity conservation, and reforestation in the Atlantic Forest of South America, while partnering with Indigenous communities and smallholder farmers to restore land and livelihoods.
ABOUT YERBA MADRE
Yerba Madre—formerly Guayakí Yerba Mate—is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning “Mother Herb,” is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations —a reflection of the values the brand has championed since day one.
Headquartered in Sebastopol and Venice, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Using its Market Driven Regeneration™ model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities.
Yerba Madre is proudly the first yerba mate to be Regenerative Organic Certified® and the first company in South America to achieve ROC™ Gold status, marking a dual milestone in regenerative agriculture and ethical sourcing. This achievement affirms the brand’s leadership in regenerative business – starting with its shade-grown yerba mate and setting a new global benchmark for soil health, biodiversity, and farmworker fairness. The ROC™ seal debuted on Yerba Madre packaging for Traditional Air Dried Loose Leaf and Mate Bags in May 2025.
As an original founding member of the B Corp community and a founding member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. To learn more, visit www.YerbaMadre.com.
ABOUT VERMONT GREEN FOOTBALL CLUB
Vermont Green FC is a soccer club that kicked off its inaugural season in May 2022. The Club’s men’s team competes in USL League Two and plays home matches at Virtue Field in Burlington. The Club has embarked on an ambitious mission to embed environmental justice into its competitive strategy, operational processes, and culture. The Club believes soccer can be a powerful catalyst for a more environmentally sustainable and socially just world.
Single match tickets for the 2025 Vermont Green FC season are available now at tickets.vermontgreenfc.com.